[vc_row][vc_column width=”1/2″][vc_column_text]Let me first welcome you to Armentor Jewelers and thank you for giving us the opportunity to provide our expertise in helping you make a significant purchase celebrating your wonderful occasion. It has always been our mission to provide beautiful jewelry at great values commemorating the Special Moments in Your Life.

This booklet is designed to give you as much information needed to help narrow down the factors most important to you when buying a diamond.  Rest assured that we are very choosy about the diamonds we offer in our stores and online. I evaluate hundreds of diamonds from reputable and reliable sources to bring only the very best choices to Acadiana. Choices that represent the best overall values in the diamond market today.  This should be a fun and enjoyable experience and we will be here every step of the way. I look forward to building our relationship long into the future.

Thanks again and congratulations on your Special Moment,

Mike Armentor[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”257″ img_size=”full” css=”.vc_custom_1455650482776{margin-top: 30px !important;}”][/vc_column][/vc_row][vc_row][vc_column][rd_line color=”#606060″ alt_color=”#020202″ line_pos=”center”][vc_column_text]

The Diamond Guide

If you are thinking about owning a diamond, be it a solitaire or a piece of jewelry set with diamonds, you are entering an enchanted world of romance, intrigue, legend and history that was once reserved for kings and emperors. Until a century ago, only the wealthy could afford the luxury of lavishing themselves with diamonds.

Fortunately, since the discovery of large deposits in Africa and throughout the world, diamonds are now available in a variety of sizes, shapes, colors, and affordable price ranges.[/vc_column_text][rd_line color=”#606060″ alt_color=”#020202″ line_pos=”center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1455652498759{padding: 30px !important;}”][vc_column width=”2/3″][vc_column_text]

Our Star129 Signature Diamond

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When choosing a diamond, the first question you should ask is how much does this diamond sparkle? After all that is the single most important  characteristic in determining the beauty. The Star 129 diamond is scientifically proven to sparkle more than any other diamond available today.

Star129 is a difference that can be seen with just your eyes – no special lights, no magnifying devices, or even coaching from a salesperson – a diamond with a difference so readily apparent anyone can see it.

The Star 129 is much brighter than a traditional diamond. Based on complex geometrical formula, precise interplay of each facet and the proportions of the stone, its brilliance radiates in a way that just wasn’t possible before. The latest technology and research reveals that the inter-relationship of facets as opposed to any specific proportions ultimately determines the brilliance of a diamond.[/vc_column_text][vc_column_text]Every Star 129 is ideally cut. Tolkowsky standards deal with angles and proportions, not the number of facets a diamond has. We have increased the number of facets to maximize the beauty of the diamond without compromising the refractive properties!
Recent research by GIA shows there are multiple cut grades that can create an optimal performing diamond. Each Star 129 has its own balance of angles and proportions, and it is these properties working together that create the tremendous light performance and beauty of each diamond. This is validated by the Gemex Certificate that accompanies each Star 129.[/vc_column_text][vc_column_text]We encourage you to compare Star 129 to any other available round diamond on the market. We guarantee you and your friends will see a difference. As to which diamond you choose for your purchase, our advice is to trust your eyes and let them be your guide.[/vc_column_text][/vc_column][vc_column width=”1/3″ el_class=”txt-white” css=”.vc_custom_1455652537622{padding: 30px !important;background-color: #020202 !important;}” font_color=”#ffffff”][vc_single_image image=”289″ img_size=”full” css=”.vc_custom_1455651949708{margin-bottom: 30px !important;}”][vc_column_text]

Why Star129?

Only recently have technological advancements in the diamond industry enabled us to establish a diamond’s true beauty by measuring the light performance it achieves. Color, clarity, cut and carat weight, known as the “4 C’s”, all influence the price of a diamond. The Color, clarity, cut and carat weight, however, do not allow the consumer to distinguish between a fine diamond and an inferior one.

The color, clarity, cut and carat weight do not determine the beauty of a diamond.
The cost of the diamond does not determine the beauty of the diamond.
What makes one diamond beautiful and another one dull is the way a diamond reflects and refracts light. This is known as the diamond’s light performance.
The time was right to update the traditional 58 facet diamond of the past century to the diamond of the future: The Star 129.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1455652625846{margin-top: 20px !important;padding-bottom: 30px !important;background-color: #c9c9c9 !important;}”][vc_column css=”.vc_custom_1455652652049{padding: 30px !important;}”][vc_column_text]

The Star 129 is much brighter than a traditional 58 facet round diamond.  As a matter of fact, it is the first diamond ever to guarantee the highest rating possible for scintillation on every diamond solitaire… A GemEx very high +.
The result – Whatever view, whatever light, whatever distance – The Star 129 is more brilliant.

[/vc_column_text][vc_single_image image=”253″ img_size=”full” alignment=”center” style=”vc_box_rounded”][rd_line type=”rd_line_double” color=”#ffffff” line_pos=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]What determines value of a diamond?    4C’s

The Four C’s are the key characteristics of diamonds: Clarity, Color, Cut, and Carat weight.

Taking a few minutes now to learn about them will make your purchasing experience smarter, easier and more enjoyable. Not only will you know the exact quality of the diamond you’re considering, but you’ll be confident that you’re paying a fair market price for it. The Four C’s give you the information you need to compare the characteristics of diamonds within one jewelry store or from one store to the next.

Because diamonds are so valuable, it’s essential to have a universal grading system for comparing their quality. In the 1940s and ‘50s, GIA developed the Four C’s and the GIA International Diamond Grading System™ to objectively compare and evaluate diamonds. This system essentially involves the Four C’s and provides standardization for the certification of diamonds.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Why a Diamond?

The reasons for buying diamonds are as different as the people who desire them. Through the years, diamonds have provided fulfillment for emotional and practical needs. They are sought after as gifts, status symbols, tokens of romance, and even as long-term investments. Most of all, the physical character of a diamond is unparalleled in the natural world and more unique than any other gemstone.


Their exquisite beauty and mystique provides us with an outward expression of love for “that special one.” They create an aura of success and inspire feelings of distinction. Diamonds interact with white light better than any other gemstone, giving it the fire and brilliance that dazzles the eye and provokes the heart.


The word diamond is derived from the Greek “adamas,” which means “unconquerable.” This is fitting because diamonds are the hardest substance known to man. In fact, the vast majority of diamonds mined today are not sold to be manufactured into jewelry, but are utilized in industrial tool parts for cutting because of the hardness of this gem.


Although there have been new discoveries of gem diamond resources, the supply is still limited. It is a fact that larger diamonds are increasingly harder to come by; when 250 tons of ore (mineral bearing rock) are blasted, crushed and processed, chances are there will only be one carat of rough diamonds recovered. Less than 20 percent of all rough diamonds are suitable for cutting into gem quality diamonds for jewelry.

Retain Value.

While diamond prices may fluctuate with economic conditions, even after years of being worn and enjoyed, a diamond retains value. They are as old as the Earth is young and are passed from generation to generation.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text]Clarity.

Because diamonds formed deep within the earth, under extreme heat and pressure, they often contain unique birthmarks, either internal (inclusions) or external (blemishes).
Diamond clarity refers to the absence of these inclusions and blemishes. Diamonds without these birthmarks are rare, and rarity affects a diamond’s value. Using the GIA International Diamond Grading System™, diamonds are assigned a clarity grade that ranges from flawless (FL) to diamonds with obvious inclusions (I3).
Every diamond is unique. None is absolutely perfect under 10x magnification (using a jewelers loupe), though some come close. Known as Flawless diamonds, these are exceptionally rare.
The GIA Clarity Scale contains 11 grades, with most diamonds falling into the VS (very slightly included) or SI (slightly included) categories. In determining a clarity grade, the GIA system considers the size, nature, position, color or relief, and quantity of clarity characteristics visible under 10x magnification.

Flawless (FL) – No inclusions or blemishes are visible to a skilled grader using 10x magnification

Internally Flawless (IF) – No inclusions and only blemishes are visible to a skilled grader using 10x magnification

Very, Very Slightly Included (VVS1 and VVS2) – Inclusions are difficult for a skilled grader to see under 10x magnification

Very Slightly Included (VS1 and VS2) – Inclusions are clearly visible under 10x magnification but can be characterized as minor

Slightly Included (SI1 and SI2) – Inclusions are noticeable to a skilled grader using 10x magnification

Included (I1, I2, and I3) – Inclusions are obvious under 10x magnification and may affect transparency and brilliance.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Color.

The diamond color scale:

Colorless: D, E, F
Near colorless: G, H, I, J
Faint yellow or brown: K, L, M
Very light yellow or brown: N, O, P, Q, R
Light yellow: S, T, U, V, W, X, Y, Z

Diamonds are valued by how closely they approach colorlessness
– the less color, the higher their value. (The exception to this is fancy-color diamonds, such as pinks and blues, which lie outside this color range.)
GIA’s color-grading scale for diamonds is the industry standard. The scale begins with the letter D, representing colorless, and continues with increasing presence of color to the letter Z. Each letter grade has a clearly defined range of color appearance. Diamonds are color-graded by comparing them to stones of known color under controlled lighting and precise viewing conditions.
Many of these color distinctions are so subtle as to be invisible to the untrained eye. But these slight differences make a very big difference in diamond quality and price.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Cut.

Cut is the factor that fuels a diamond’s fire, sparkle and brilliance. The proper cut is the most important part in making the diamond as brilliant as possible. If the diamond is cut too deep or too shallow, it will not reflect light back to the eye in the most optimal fashion possible and the diamond won’t have that fiery brilliance that is so sought after.
The traditional 58 facets in a round brilliant diamond, each precisely cut and defined, are as small as two millimeters in diameter. But without this precision, a diamond wouldn’t be nearly as beautiful. The allure of a particular diamond depends more on cut than anything else.
Though extremely difficult to analyze or quantify, the cut of any diamond has three attributes: brilliance (the total light reflected from a diamond), fire (the dispersion of light into the colors of the spectrum), and scintillation (the flashes of light, or sparkle, when a diamond is moved).

An understanding of diamond cut begins with the shape of a diamond. The standard round brilliant is the shape used in most diamond jewelry. All others are known as fancy shapes. Traditional fancy shapes include the marquise, pear, oval and emerald cuts. Hearts, cushions, triangles and a variety of others are also gaining popularity in diamond jewelry.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Carat.

Diamonds and other gemstones are weighed in metric carats: one carat is equal to 0.2 grams, about the same weight as a paperclip. (Don’t confuse carat with karat, as in “18K gold,” which refers to gold purity.)
Just as a dollar is divided into 100 pennies, a carat is divided into 100 points. For example, a 50-point diamond weighs 0.50 carats. But two diamonds of equal weight can have very different values depending on the other members of the Four C’s: clarity, color and cut. The majority of diamonds used in fine jewelry weigh one carat or less.
Because even a fraction of a carat can make a considerable difference in cost, precision is crucial. In the diamond industry, weight is often measured to the hundred thousandths of a carat, and rounded to a hundredth of a carat. Diamond weights greater than one carat are expressed in carats and decimals. (For instance, a 1.08 ct. stone would be described as “one point oh eight carats,” or “one oh eight”.)[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”250″ img_size=”full”][vc_single_image image=”249″ img_size=”full”][vc_single_image image=”248″ img_size=”full”][vc_single_image image=”247″ img_size=”full”][vc_single_image image=”245″ img_size=”full”][/vc_column][/vc_row]